Rätt Start AB About love for Babies

Rätt Start AB

Rätt Start AB was founded in 1988 by Marcus Bjurenstedt and Fred Gabrielson and has its origins in Sweden. Both design and entire product development are still located in Sweden. Fred and Marcus mainly sell the Rätt Start products to baby and interior design stores in Scandinavia. They also export the products to more than 15 other countries.

Rätt Start is licensed to make products in the theme worlds of Moomins (Tove Jansson), Bamse (Rune Andreasson) and the writer illustrator Elsa Beskow. These licenses create product lines with fun, cheerful, recognizable cuddly toys and images. Rätt Start's mission is born from the love for babies.

Safety and durability

Rätt Start is committed to fun, beautiful and clean products for babies and children. Safety is paramount. All Rätt Start products meet or even exceed current safety regulations. Rätt Start is also at the forefront of the use of environmentally friendly and allergy-safe materials.

Very high standards

Rätt Start's production takes place in specialized factories under very high standards. The manufacturers are experts in what they do and are aware of the extra high safety and quality requirements that are placed on baby products. High working conditions are expected from manufacturers. Rätt Start is very committed to the environment. That is why we are constantly looking at how the impact on the environment can be minimized. All products with cotton are certified with the GOTS label [Global Organic Textile Standard].

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