Soapi

Soapi is a German brand that produces a unique magnetic soap holder made from recycled fishing nets! With their eco-friendly holder designed for optimal use of soap and shampoo bars, they make switching to solid soaps and shampoos incredibly easy.

The Story of Soapi

Soapi began in 2023 when Emilia and Karli were searching for a suitable holder for their soap and shampoo bars. Both are passionate about the environment, products made from sustainable materials, and items that make everyday life just a bit easier while also looking great. The material is produced from fishing nets and maritime waste from Denmark, which are transformed into stylish soap holders in Berlin.

Production Process:

Soapi’s magnetic soap holders are made from 90% recycled materials. The discarded fishing nets are purchased, turned into plastic pellets, and then molded into the soap holders. Afterward, they are assembled at the headquarters, with the magnet added and a vegan adhesive pad applied, which allows you to hang the holder. Finally, the product is packaged. Soapi’s packaging is also designed with the environment in mind—no glue is used, and the packaging is printed only in black and white, as the product itself is colorful enough.

How do you make your soap magnetic so you can use the Soapi soap holder? It’s very simple! Choose a bottle cap of your choice and press it into your soap or shampoo bar. Sometimes you need to soak the soap or shampoo for 30-60 minutes beforehand, but it works with almost any bar! This way, you can even personalize your soap with a bottle cap from your favorite drink or a memorable evening.

So why Soapi?

• Soapi makes switching to soap and shampoo bars even easier and helps extend the life of your soap. Instead of storing it in a wet dish, the bar hangs neatly on your wall to dry. The Soapi is easy to install on almost any wall.
• Each purchase also helps remove plastic from the ocean! Soapi is made from recycled fishing nets, and by using solid soap and shampoo, you avoid plastic packaging. You can also customize your Soapi in a fun way by choosing your own bottle cap—what memory will you choose?
• Soapi is the only soap holder that opts to hang the soap instead of keeping it in a dish. This allows the soap to dry better, which extends its lifespan.

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