About us
The Story Behind Grace is Green
Grace is Green was founded with the mission to make sustainable products the standard. The planet is struggling, and we believe that people want to make the right choices.
Before starting Grace is Green, we ourselves were eager to make sustainable choices, but it was difficult to find the right products—affordable and accessible—without endless searching. Even when we found a promising brand, it often turned out to be less good than expected: plastic, chemicals, poor labor conditions, and often at a premium price!
As consumers, we simply didn’t have the time to thoroughly research every product and find the best brands. That’s why we started Grace is Green! A place to find the right brands and support them! We aim to make these sustainable products and brands more accessible until the most sustainable products become the standard!
Our Philosophy
Our philosophy is simple: We curate and check the coolest products based on our sustainability, safety, and planet-friendliness checklist. This way, you can easily buy the best products at the best price.
By buying these products together, we can support these brands and producers and push them to
1) manage their land better,
2) use even more sustainable materials, and
3) reach a larger audience. Together, we make the products cheaper and more accessible until everyone naturally chooses sustainable products!
Most importantly, the money should go to the right people—especially those who harvest the materials, such as farmers, forest managers, and production centers. These are the people who do the real work and manage the land. They can make a direct impact through more sustainable practices. That’s why we always do our best to price our products in a way that allows our ‘producers’ to grow. Beyond that, we choose the lowest possible price for you.
What You Can Expect From Us
Checked Products With Honest Information
We always check our products on the following elements:
- Sustainability in the production process
- Clear ingredients and traceable material sources
- Social impact locally and across the supply chain
- A brand with a mission, drive, and innovation
- Product quality (products that break quickly are not sustainable)
- Quality certifications and eco-labels
We offer as much honest and transparent information as possible. There’s still a long way to go to the perfect product with many categories needing further innovation before we have truly net-positive products. Until then, we aim to help you with the right information. You can always expect transparency from us—sometimes even a bit too honest.
Our Sustainable Products – Honesty and Options
All products at Grace is Green are more sustainable, healthier, and better in some way. However, this doesn’t mean that every product is perfect. We like to offer you alternatives, which is why we sometimes provide 2 or 3 variants of the same product. For example, we may offer a compostable disposable version and a reusable version. By offering both, we give you the choice!
Our Close Collaboration with Suppliers and Brands
Only through close partnerships can we scale and make the best products available. We also adapt products for the Benelux market by translating labels and helping brands comply with regulations. We only work with brands where we have direct contact and that are truly committed to long-term sustainability. We know we’re not where we want to be yet, and there’s still a lot of work to do in the coming years, but we are taking the steps forward with everything we do.
Easy Shopping and Clear Delivery – Fast, Efficient, and as Sustainable as Possible
Since the beginning of Grace is Green, we have prioritised convenience and delivery. We believe sustainability should not be harder—it should be easier. That’s why at Grace is Green, you can always expect "ordered today, delivered tomorrow." We also strive to deliver our products as sustainably and cost-effectively as possible.
This is an ongoing internal struggle for us. Should we choose more expensive, eco-friendly delivery options or lower prices for our products, making a temporary compromise? We wrestle with this question every day. As a small company, we can’t control everything yet. For example, we don’t have our own delivery fleet, and we can’t always require our suppliers to ship plastic-free.
Read more about our shipping policy here:
As mentioned above, Grace is Green is committed to offering an accessible and fair price for all products. We seek a balance between giving producers enough to grow and offering the lowest possible price to our customers.
Making an Impact Together
Are you also passionate about our mission? You can support us in different ways. Of course, you’re always welcome to choose one of the beautiful brands in our shop.
We also love collaborating with companies and brands that support this mission. Do you know or own a sustainable brand? Are you missing products in our webshop? Do you have a local event about sustainability or want to educate people about sustainable products? Or do you see a way we can make an even bigger impact? Let us know! Send us a message at [email protected].
Together, we can make a real impact!