CHOOSE!

CHOOSE! aims to forever transform the toothpaste market with its unique tablet-based toothpaste. Say goodbye to the plastic waste of traditional toothpaste tubes and embrace a 100% vegan, cruelty-free, and dentist-developed innovation that also makes a social impact. Are you ready to brush in a new way?

Brand Story and Mission: CHOOSE!'s mission is clear: by 2030, they aim to inspire 1 in 10 people in Europe to brush without plastic waste. CHOOSE! is committed to a happier smile and a happier planet.

The Story of CHOOSE!:

• History and Origin of CHOOSE!: Launched in 2020 by founder Pim van der Grind after an eye-opening experience with plastic pollution on the beaches of Bali. The discovery of toothpaste tablets in the US sparked the creation of CHOOSE! The adventure began in the shed of Pim's parents and has grown to a brand with over 20,000 satisfied customers.
• Country and Origin of CHOOSE!: Rooted in the Netherlands but inspired by global issues surrounding plastic pollution. This international influence reinforces their mission for global change.

CHOOSE! Production Process:

• Innovations by CHOOSE!: CHOOSE! pioneers with a tablet toothpaste free of microplastics, for which they have received the "Zero Plastic Inside Certificate" from the Plastic Soup Foundation.
• Description of the CHOOSE! Process: The products are produced and delivered in a CO2-neutral manner, using eco-friendly paper bags with a refillable bamboo pot, ensuring optimal storage and minimal environmental impact.

Overview of CHOOSE! Products

• CHOOSE! offers a unique formula for dental care, independently tested and developed by dentists with natural ingredients. The products are effective against tooth decay and suitable for sensitive teeth.
  • Eco-Benefits of CHOOSE! Products: The tablet toothpaste prevents the waste of hundreds of thousands of plastic tubes annually.
  • Customer Benefits of CHOOSE! Products: Beyond being environmentally friendly, CHOOSE! offers health benefits by eliminating harmful preservatives and packaging, and contributes to long-term cost savings.

Ecological Impact of CHOOSE!:

• Impact Numbers of CHOOSE!: Reduction of over 245,000 travel-size toothpaste tubes in plastic waste, equating to more than 2,100,000 brushing sessions without plastic waste.
• Certifications and Recognition for CHOOSE!: CHOOSE! has received the "Zero Plastic Inside Certificate" and is actively committed to reducing plastic waste globally.